Now, how do you actually set up the website that will serve as the start of your stock photography business? You’ve decided to sell photos on your own website and have identified a market. At the intersection, you’ll find your niche market. Then, look at that list and identify who will be willing (and able) to pay good money for stock photos. Make a list of industries or potential customer segments that utilize stock photos be sure to focus on people that use the kinds of images you can create. The best way to do this is to find a market need. Start a niche stock photo business that is optimized around the words “surfing photography” or even something regionally specific like “California surfing photography.” Perhaps the themes in your photography archive are defined by subject matter, such as surfing. For example, if you’re a photographer based in Montana, start stock photo business that targets the keywords “Montana photographs” or “Montana stock photography.” Are they geographically related? If so, you might consider starting a regional stock photo business that targets just your local area. If you provide amazing photos geared toward a single niche market, you have a chance.įirst, think of the themes that appear in your photographs. But you can compete with them in a smaller arena. It’s not realistic to compete with their volume and advertising dollars. The big stock photography websites already offer a one-stop-shop for just about every type of photo. The solution is to specialize, specialize, specialize. The problem is that if you go off and create a website selling general stock photos, you’re unlikely to get anywhere. Simply put, lots of people want to sell their photos online. Stock photography is an industry of fierce competition. A sense of independence, freedom, and excitement-you’re really building your own business!.
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